PT BMU Inaugurates New Nakamiki Outlet, Strategic Brand from UB Kantin at Jawa Timur Park 1

Batu – The synergy between the academic world and the tourism industry in East Java enters a new chapter. After successfully launching the UB Coffee unit through the BREWi JAYA brand, PT Brawijaya Multi Usaha (BMU) now officially brings its flagship culinary unit, UB Kantin, to carry out its first expansion outside the campus environment.

In collaboration with Jawa Timur Park (JTP) Group, PT BMU inaugurated Nakamiki Cafe by UB Kantin in the Metaverse area of JTP 1 on Wednesday (12/24/2025). This strategic location places Nakamiki Cafe alongside futuristic attractions such as Metaverse Glass Theater, VR Padel, and VR Manasik Umroh.

This step is seen as proof of PT BMU's management maturity in running non-academic business units. This expansion into the premium tourism sector is an important milestone for UB Kantin in proving its service quality to a wider public.

Appreciation and Strategic Synergy In the inauguration ceremony, Director of Jawa Timur Park Group, Rio Imam Sendjojo, expressed high appreciation for the courage and professionalism of PT Brawijaya Multi Usaha. "We greatly welcome the presence of Nakamiki Cafe by UB Kantin. This is a unique and refreshing collaboration, where quality standards from a university environment can now be enjoyed by general tourists. We believe that the presence of this brand rooted in education will add variety of affordable yet high-quality tourism support facilities," said Rio.

In line with that, the Finance Director of PT Brawijaya Multi Usaha, Lalu Roby Rajafi, expressed gratitude for the trust given by JTP Group management. "This is a historic step for UB Kantin to conduct its first commercial expansion outside campus. We thank JTP Group for being very open to this cross-sector collaboration. Our hope is that the presence of Nakamiki will not only enliven culinary choices but also build a healthy and innovative business ecosystem with industry partners," explained Lalu Roby.

University Business Unit Downstreaming This collaboration is not merely a culinary business matter. More deeply, it is a tangible manifestation of university business unit downstreaming in supporting creative economic growth. This synergy is a continuation of the previous cooperation between PT BMU and JTP Group in developing the Atsiri area at Batu Love Garden, which successfully received positive visitor responses.

To introduce its distinctive flavors to tourists, Nakamiki Cafe is holding a trial opening period with a 15% discount promo for all Rice Bowl variants. This attractive offer is valid from December 16 to 31, 2025.

With this launch, JTP Group and PT BMU not only add service facilities for tourists but also reinforce their role in strengthening the local economy in Batu City through sustainable collaboration between the education and tourism sectors.