PT Brawijaya Multi Usaha Strengthens F&B Business, Inaugurates 2nd BREWi JAYA Coffee Branch at Travoy Hub TMII Jakarta
Jakarta – PT Brawijaya Multi Usaha (PT BMU) is increasingly aggressive in strengthening its Food and Beverages (F&B) business line by inaugurating BREWi JAYA Coffee & Eatery at Travoy Hub TMII, Jagorawi, East Jakarta. The opening of this outlet marks a strategic initial step for PT Brawijaya Multi Usaha to expand its business in the capital city while broadening its national market reach. The grand opening event was successfully held on Monday (7/7/2025) with high enthusiasm from the guests.
The inauguration was lively and attended by a number of important figures from various sectors. In his speech, the President Director of PT Brawijaya Multi Usaha expressed optimism regarding the potential of BREWi JAYA Coffee & Eatery in a strategic location like Travoy Hub TMII, which is a favorite stopover point for toll road users.
“We see Travoy Hub TMII as a very potential location to provide a quality F&B experience. We present BREWi JAYA Coffee & Eatery not only as a stopover place but also as a space for the community to enjoy products with the best standards we have,” he stated. He added that the presence of BREWi JAYA not only aims to expand the market but also represents the quality, innovation, and entrepreneurial spirit championed by PT Brawijaya Multi Usaha.
Also present to deliver a speech was the Rector of Brawijaya University, Prof. Widodo, S.Si., M.Si., Ph.D.Med.Sc., who expressed appreciation for this progressive step.
“We appreciate PT Brawijaya Multi Usaha’s move in developing adaptive business units relevant to current societal needs. The presence of BREWi JAYA Coffee & Eatery is concrete proof that higher education institutions can contribute not only in the academic field but also in developing a professional and competitive business ecosystem,” said Prof. Widodo. He emphasized that this business expansion is an integral part of developing an integrated, adaptive, and highly competitive university business ecosystem.
Appreciation was also conveyed by the President Director of Jasa Marga Related Business (JMRB) for the presence of BREWi JAYA Coffee & Eatery in the Travoy Hub TMII area.
“We welcome the presence of BREWi JAYA Coffee & Eatery as part of the facility development at Travoy Hub TMII. The presence of quality tenants like this is expected to enhance comfort, provide added value, and enrich the experience of toll road users and visitors,” he stated. He hoped that the presence of BREWi JAYA would further complement modern rest area facilities and improve the comfort and experience of visitors.
Carrying a cozy modern minimalist concept, BREWi JAYA Coffee & Eatery offers a comfortable relaxing experience with a diverse menu selection. From quality coffee made from selected beans, refreshing non-coffee beverages, to a variety of tempting snacks and light meals. Supported by experienced baristas, each dish is prepared with high-quality standards to deliver the best taste.
More than just a place to enjoy coffee, the presence of BREWi JAYA Coffee & Eatery at Travoy Hub TMII is expected to become an attractive new destination for urban communities, travelers, and communities seeking a comfortable, modern, and inspiring stopover space. This step also reaffirms PT Brawijaya Multi Usaha's commitment to delivering sustainable business innovation and providing added value to the public.
