PT BMU Holds Work Meeting: Performance Evaluation and Effective Strategy to Face Second Semester of 2025

Malang - PT Brawijaya Multi Usaha (PT BMU) recently held a strategic work meeting (raker) for two days, from Thursday (10/7) to Friday (11/7), at one of its business units, UB Guest House. The meeting, which involved all business units of PT BMU, focused on a comprehensive performance evaluation throughout the first semester of 2025 and the formulation of strategies to achieve ambitious revenue targets by the end of 2025, even looking ahead to the 2026 projections.

This meeting became an important coordination forum for all units under PT Brawijaya Multi Usaha to present reports and evaluations for the first semester of 2025. Commissioners and board of directors also attended, giving special appreciation to units that had successfully exceeded the set revenue targets.

During the evaluation session, President Director of PT Brawijaya Multi Usaha, Edi Purwanto, presented crucial data highlighting both challenges and opportunities. He emphasized the need for business expansion and downstreaming of research products as strategic steps to strengthen the company's position amidst increasingly dynamic market competition. "We must encourage business expansion as a strategic step to strengthen PT Brawijaya Multi Usaha's position amidst increasingly dynamic market competition. Downstreaming of research products also needs to be accelerated so that the innovations produced can be immediately utilized commercially. On the other hand, the development of a subsidiary, PT Brawijaya Core, must continue to be optimized to strengthen HR capabilities and create new revenue streams," Edi stressed.

Director of Operations of PT Brawijaya Multi Usaha, Didik Hustowo Utomo, emphasized the importance of strengthening relationships with partners and stakeholders. "We must also highlight the importance of improving communication and building stronger emotional relationships with partners and stakeholders. Healthy and trusting stakeholder relationships will be an important foundation for the sustainability and growth of PT Brawijaya Multi Usaha's business going forward," he said.

Discussions between business unit heads and the board of directors resulted in a number of strategic agreements. The main focus includes setting revenue targets for the second semester of 2025 and strengthening synergy between units. Each unit is encouraged to be more responsive to market opportunities, utilize the latest technology, and increase turnover through marketing expansion and service optimization. Opportunities for collaboration with developers, business partners, and digital platforms also became a key highlight to expand market reach and strengthen the company's financial performance.

Post-meeting, optimism abounded among the general managers of business units. They are strongly committed to implementing the agreed strategies, believing that PT Brawijaya Multi Usaha will achieve brilliant performance and reach all revenue targets in the coming years.