UB Merchandise & Creative
A business unit dedicated to the sale of official UB merchandise, including hoodies, jackets, t-shirts, and bags, as well as the creation of branding designs for profile videos, virtual tours, and documentation.
UB Merchandise & Creative is a business unit under PT Brawijaya Multi Usaha that plays a key role in strengthening Brawijaya University’s visual identity and developing creative products. The unit serves as a collaborative hub connecting creativity, branding, and institutional communication needs.
By prioritizing design quality and brand consistency, UB Merchandise & Creative supports various promotional and visual representation initiatives through an integrated approach. Supported by professional creative teams, each project is crafted to reflect the values, character, and image of Brawijaya University sustainably.
Through creative innovation and an understanding of visual communication trends, UB Merchandise & Creative is committed to becoming a strategic partner in building strong brand experiences while contributing to the growth of the creative industry within the Brawijaya University ecosystem.